VSEDC REBRAND
MANIFEST
CLIENT OVERVIEW: VERMONT SLAUSON ECONOMIC DEVELOPMENT CENTER
VSEDC is committed to fostering economic growth and community development in the South Los Angeles area. The center aims to create sustainable employment opportunities, enhance local businesses, and promote economic self-sufficiency within the community. VSEDC has significantly contributed to the economic empowerment of the South Los Angeles community by fostering job creation, supporting local entrepreneurship, and enhancing overall community well-being. The center plays a crucial role in combating economic disparities and promoting equitable growth.
I. SERVICES
Brand Consulting
Brand Strategy
Brand Identity
Merch Design
Print Materials Design
Social Media Strategy
Web Design
Collateral Design
III. BRIEF
VSEDC, a community-focused organization, sought to revitalize its brand to better reflect its mission and strengthen its impact within the community. It's legacy brand with 45 years of heritage needed a refresh to have a more updated feel. Recognizing the need for a cohesive brand identity that would engage a broader audience, VSEDC enlisted CNA to guide a complete rebrand, encompassing both digital and print touchpoints.
IV. SOLUTION
CNA led VSEDC through a comprehensive rebranding initiative, transforming its identity and creating a unified brand experience across all platforms. By modernizing print materials, refreshing the website design, and enhancing social media engagement, CNA crafted impactful collateral that reflects VSEDC's values, mission, and community-oriented vision. The rebrand has not only updated VSEDC’s visual image but also solidified its connection with the community, amplifying its message and presence across all communication channels.
