PUMA XTRA LARGE COMPETITION
MANIFEST
CLIENT OVERVIEW: PUMA
Puma North America, a division of the global sportswear brand Puma, is a leader in the athletic and lifestyle footwear, apparel, and accessories market. Known for its innovative designs and bold branding, Puma North America continually pushes boundaries within the sports and streetwear industries. The brand serves a diverse audience, from professional athletes to fashion-forward consumers, blending high-performance athletic gear with street-ready aesthetics.
I. SERVICES
Program Development
Full Production
Talent Coordination
Talent Sourcing
Talent Management
III. BRIEF
During BET weekend, CNA collaborated with Puma and Shoe Palace to create an unforgettable BETExperience event by developing engaging programming for the Puma X Shoe Palace Xtra Large Talent Competition. The CNA team curated a platform for emerging artists, handling talent sourcing and coordination to showcase diverse skills and provide networking opportunities with industry leaders, all while fostering community and creativity.
IV. SOLUTION
CNA developed a comprehensive brand experience that emphasized extraordinary talent and meaningful community connections. The team managed program development, production, and talent management. CNA created a seamless experience for artists, audiences, and industry professionals alike.
