NRDCIE GRANT SYMPOSIUM
MANIFEST
CLIENT OVERVIEW: NRDCIE
The NRDC-IE was established by M.H.M. & Associates Enterprise, Inc. (MHM) in collaboration with the University of Southern California's School of Public Policy – Center for Economic Development; the Loma Linda University School of Public Health – Center for Community Resilience; and TCU Community Partnership. The Council is committed to transforming the landscape of grant funding to promote inclusion and equity. Its mission is to leverage the necessary expertise and resources to empower minority women, redefining access to healthy living and American prosperity for all. The focus is on environmental sustainability, economic prosperity, and equity in health, education, and other public services. By developing concepts and logic models, NRDC-IE aims to introduce new systems that enhance the success and well-being of minority women within their communities.
I. SERVICES
Campaign Development
Content Development
Brand Strategy
Messaging
Event Marketing
Event Coordination
Collateral Design
III. BRIEF
NRDC-IE, a pioneering AI grants platform, sought to launch its first-ever symposium to promote broader engagement and reshape traditional grant narratives. CNA was engaged to develop and execute a campaign that would attract a diverse audience, emphasize the platform’s unique approach to funding, and drive attendance to the symposium held in Pasadena, CA.
IV. SOLUTION
CNA led the campaign development and execution for NRDC-IE’s inaugural Grant Symposium, establishing a powerful brand presence through strategic messaging and marketing. By shifting the focus from “changing the 1%” to inclusive engagement, CNA created compelling messaging and visuals that resonated with a broad audience. With over 100 attendees, the symposium facilitated valuable networking and knowledge-sharing, empowering participants to explore funding innovations through AI technology.
